Interactive Medica (Cloud-based KAM+ system)

The proven global, cloud-based industry solution

Empowering customer facing functions – understand, plan and engage in the digital era.

100% industry-focused: Our Interactive Medica platform is built from the ground up with life science commercial effectiveness at its core.

Strategic Key Account Management

Flexible and configurable KAM to future proof your business

Achieve commercial success through a single source. Connect all your internal data, overlay it with external data, and get one view of the truth from territory to national view.
Bring your local knowledge and align with a country or global brand strategy. Aggregate and combine all your data with visualisations, for fast, accurate KPI reporting, where and when you need them.
Create, evaluate and monitor your account plans and prioritise your accounts based on need to achieve sustainable outcomes

Live data to help shape the way you communicate with the NHS

Accelerate your communications with enhanced platform functionality: rapid implementation and onboarding for your teams; create and deploy your own territories in minutes to segment target customers; enhanced view of daily activity for optimal time management.
Effortlessly connect healthcare professional data to pipeline: increase your understanding of NHS policies and decision processes; enhance your visibility of new and emerging NHS organisations and roles; build your launch strategy to make every interaction count.
Integrate with existing platforms and / or incorporate with other modules such as key account management, market insights or marketing materials management.

Delivering business advantage, fast.

Through embedded analytics and data agnosticism, seamlessly integrate multiple data sets to drive actionable insights and direct your in-market presence through omnichannel solutions..
With our comprehensive tools and insights, you can easily identify growth opportunities, tailor solutions, and deliver exceptional value to your accounts.
Our platform fosters seamless communication, facilitates data-driven decision-making, and enables strategic planning to achieve mutually beneficial outcomes.

To achieve closed-loop marketing

An integrated and effective content approval system and reference library, for all your marketing approval requirements.
Campaign Management including email and newsletter marketing, and response management and monitoring.
In-campaign execution of the customer journey; leverage your digital assets across the enterprise and across multi- channels, ensuring investment is optimised and a complete communication strategy is achieved.

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