Data drives the success of any sales or marketing activity. The better quality the data, the better the results derived from it. The more you know about your customers, the more targeted you can be. See datasheets for full coverage of our database by customer type, role and responsibility below.

Our team of 23 researchers work tirelessly to ensure that our data: reflects the UK healthcare structure at all levels; gives you access to key decision-makers, budget holders and influencers; is the most up-to-date and granular data available to optimise engagement and ensure compliance across the whole of your sales and marketing lifecycle.

Our broad range of Database & CRM Services includes:

Data Licences

A variety of data licensing options to suit short or long-term needs and budgets

  • Select from over 430,000 HCPs covering senior management and clinician roles across NHS and private healthcare to optimise access to your target audiences at a national, regional or local level.
  • HCP data can be licensed for a one-off project, a 6 month for a marketing campaign or a 12+ month data licence to import into your CRM system for sales activity recording.
  • We offer a variety of formats for use in marketing campaigns through to custom built formats that align with your CRM system structure to save time and processing at import stage.

Data Feeds

Save time and resource by taking a data feed direct into your CRM system

  • We can create bespoke data feeds that can be delivered, uploaded or imported into your CRM systems. To reflect the fast-paced rate of change of our data, feeds can be taken on a daily, weekly or monthly basis.
  • From standard field structures through to complex data mapping and transformation feeds for business with multiple brands, these feeds align with your customer groups to give you full visibility of your UK market.
  • Our Dataflex offering allows you to pick and choose individual customers or customer groups that may sit outside your CRM feed. Search and select the person or people you want, and they will be added to you next CRM feed.

Data Services

Additional services to support your data team and enhance your sales and marketing

  • Managed by our data experts including our client service, data analytics and tech development teams, we offer a range of data services to ensure that you get the best out of your CRM feed.
  • Services include: data validation requests from sales reps, events or social media; HCP validations on websites; bespoke list management to manage client consent lists, marketing flags or additional customer data fields; or the sending of your customer privacy notifications on your behalf.
  • We even support data transformation projects such as data mapping to sales territories, data structure changes to reflect NHS change (i.e. CCG to ICB) or historical data analysis to map trends and support academic research.

Data Stewarding

For when you need more than just data feeds and support services

  • There may be times when your database management requirements don’t justify an additional headcount, or when you are down on resource temporarily or even when you don’t have the skills or expertise in your current team.
  • Our data stewarding services are tailored to your specific needs and can provide a short-term solution or a longer-term service to address resources gaps. So why not let us be an extension of your data team?
  • Flexible database management resource that you can switch on or off to reduce overhead costs and manage your budgets and resource more effectively.
 

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