Watch our on-demand webinar - Shape the Proposition: What the NHS needs from industry at launch

This webinar was broadcast on 24 April 2024. It was the second instalment of our three-part webinar series on Launch Excellence and saw our experts unpack a vital area for industry launch excellence - the value proposition.

We look at why companies' idea of what value means might be different to the NHS's idea, and why it's essential to interrogate this.

A multi-dimensional value proposition - on that takes into account the needs of the clinician, patient, and organisation, and focuses on the pathway, not the product - is an approach that we at HSJ Advisory have long believed in.

This webinar was produced when HSJ Advisory was under our previous brand, Wilmington Healthcare.

Watch the full webinar below: