Do you know exactly how many patients are being treated with your product in your account? And do you know exactly who is treating them? 

Precision data - both customer and prescribing data - is the Holy Grail for pharma when going to market.  

Our services, Specialist Share Data (SSD) and EXACT, allow us to tell an entirely new story about where your patients are, who is treating them and how well these patients are being served by a particular product.  And this knowledge is particularly useful in understanding the hospital picture.

In this article, HSJ's Content Director Oli Hudson examines the benefits of precision data and why it is a game changer for pharma.